AIA Named Title Sponsor for 2025 Rock ‘n’ Roll Running Series Manila

AIA to Headline Rock ‘n’ Roll Running Series Manila as Title Sponsor for 2025

Manila, Philippines (11 December 2024) – AIA has been announced as the official title sponsor of the 2025 Rock ‘n’ Roll Running Series Manila, Asia’s sole leg of the world’s largest running series. This partnership promises a bigger and more exciting experience for participants, combining fitness, music, and community engagement on November 30, 2025.

This collaboration reinforces AIA’s commitment to promoting health and wellness in communities, aligning with its mission of empowering Filipinos to live healthier, longer, and better lives. The multinational insurance and financial services leader builds on its relationship with The IRONMAN Group, having supported the event as a presenting sponsor since 2023.

“AIA has had a longstanding involvement with The IRONMAN Group since 2018, and we are thrilled to step into the role of title sponsor for the 2025 Rock ‘n’ Roll Running Series Manila,” shared Melissa Henson, Chief Marketing Officer of AIA Philippines. “This partnership is a natural extension of our mission to support healthier lifestyles and our ongoing initiatives to prioritize community well-being.”

AIA’s Commitment to Health and Wellness

Through programs such as AIA Vitality, the AIA Healthy Living Index, and the AIA One Billion initiative, the company continues to champion wellness across its markets. The partnership with the Rock ‘n’ Roll Running Series Manila adds another dynamic avenue for AIA to engage individuals of all fitness levels, providing an enjoyable and inclusive platform for promoting active living.

Rock ‘n’ Roll Running Series Manila 2025 Highlights

Now on its fourth year in the Philippines, the 2025 edition promises to deliver an even more vibrant experience. The event will feature a musically themed course that starts at Rizal Park, weaving through historical landmarks such as the National Museum, Manila City Hall, Intramuros, and Kartilya ng Katipunan. Entertainment, including DJs and live performances, will energize participants throughout the course and culminate in a rock concert at the finish line.

Key details include:

• Date: November 30, 2025
• Distance Categories: Marathon, Half-Marathon, 10K, and 5K
• Certified Course: World Athletics and AIMS-certified route
• Unique Experience: Music-themed race with on-course entertainment

“The Rock ‘n’ Roll Running Series is more than a race; it’s a celebration of community and active living,” said Princess Galura, General Manager of The IRONMAN Group Philippines. “AIA’s expanded role as title sponsor underscores their unwavering support for health and fitness. We are confident this partnership will make the 2025 staging the best yet.”

Join the Global Movement

As the eighth of nine planned events in the global series, the Manila run connects local participants to a worldwide community of over 2.5 million runners, celebrating 27 years of combining fitness, music, and fun.

For more information about the 2025 AIA Rock ‘n’ Roll Running Series Manila and to stay updated on registration details, visit www.runrocknroll.com/manila.