yurbuds®, maker of the sport earphones guaranteed never to hurt or fall out, have reached another company milestone. According to The NPD Group, yurbuds are officially the #1 selling “water resistant earbuds” in the United States by both total number of units sold and by revenue in 2012. This category includes the wide range of sport-focused earphones currently available at retail.
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“Becoming the #1 sport earphone in the U.S. is really a testament to our entire team, our patented ergonomic design, and grass roots marketing efforts over the past couple of years.” said Daniel Deville, Director of Marketing for yurbuds. “Our consumers believe in our product and the brand behind it.”
In less than 5 years since its founding, yurbuds has introduced new product lines targeted at specific user groups in the sport community and won over the hearts and minds of its loyal user base. Its growth and expansion has been at a torrid pace with distribution now in over 30 countries. Driven to provide new products based on research and the understanding of consumers’ needs, yurbuds recently launched the Inspire for Women and Limited Edition lines.
Designed specifically for the female athlete, the Inspire for Women line has been a growing success since its launch and has generated a strong social buzz. The Limited Edition line, featuring proprietary Triple Magnet Sound TechnologyTM, has also gained recognition, with the Focus Limited Edition being named an International CES Innovations 2013 Design and Engineering Awards Honoree.
Rich Daniels, yurbuds COO, credits their success to an authentic connection in sport communities and by providing products that truly are designed for sport. “As athletes, we spend our free time engrained in sport. This gives us a strategic advantage when it comes to developing products, as our entire team embodies our brand’s active lifestyle”.
With this success, the #1 sport earphone brand is off to a strong start in 2013. Looking ahead, yurbuds plans to continue researching, developing, and delivering best-in-class sport earphones that meet the technology needs of today’s athlete.
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