Multiple triathlon world champion and Challenge ambassador Chris McCormack is coming to Challenge Philippines!
Also known as Macca, McCormack has signed on as Challenge Family ambassador through a 10-year partnership and is excited to explore and experience the Challenge Philippines course.
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“Count me in. I can’t wait for Challenge Philippines, the course looks great, absolutely beautiful and I know it will be one of the best events in the 2014 race calendar,” the Australian triathlete says.
McCormack is both as an ambassador for Challenge’s long distance triathlon race series, and as an integral part of the Challenge Family development as it enters the most significant growth phase in the history of the organisation.The Challenge series has grown from the iconic Challenge Roth, which McCormack won every year from 2004 to 2007 (inclusive), to feature 12 long distance races and triathlon festivals over three continents. Challenge Roth is now the world’s largest long distance triathlon with over 5,000 competitors.
Dave Voth, Challenge Philippines race chairman and president of Endurance Entertainment Asia, Inc., welcomes this development with enthusiasm and much optimism.
‘’It is very exciting news to see Macca coming to race at Challenge Philippines. He is a class act, a world champion, an innovator, and we look forward to welcoming him back to the Philippines. We have always been about providing all the athletes with the best race and event experience. Racing with the world’s best who are competing for one of the largest pay days in the sport will truly add to that once in a lifetime experience, ” Voth states.
The partnership with McCormack will play a key role in this development as Macca the athlete and Macca the brand become integrally linked with Challenge to deliver a new standard in long-distance triathlon.The partnership was born out of a mutual desire to deliver a powerful legacy for the sport that returned the focus to the athletes, delivering a premium race experience at every level with a commitment to building the sport from the grass roots up.
“I love what Challenge does, I love their core values which echo my hopes for the future of the sport. My vision is to grow Challenge and the Macca brand in line with the things we hold valuable in this sport. Embracing its history, the lifestyle and the people who participate, family involvement and activity, health and the desire to play and have fun in multisport.”
As well as racing at Challenge Family events, McCormack will also play a high profile role through Challenge Family’s social media channels providing Challenge athletes with the opportunity to communicate with him directly, learning race specific tips, training advice and tricks of the trade from the best. He will also sit on two key Challenge advisory boards dedicated to ensuring a premium athlete race experience as well as take part in events with meet-and-greet at the expos and welcoming athletes across the finish line.