Challenge Philippines Launches New International Race With Yellow Cab Pizza As Title Sponsor

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AFTER a successful leg last February in Subic Bay and Bataan, Challenge Philippines is expanding its brand footprint with the announcement of a new race set on June 14 next year—Challenge CamSur.

The Challenge Philippines earlier this year showcased over 729 athletes from 38 countries. Triathletes from different walks of life, including two crown princes of Bahrain, competed in the inaugural race.

Twenty-five of the world’s fastest pro triathletes participated in the race competing for two million pesos, the largest prize purse in Asia. Among them are Australia’s Michael Murphy and other current world champions.

The race’s broadcast coverage reached over 82 counties worldwide showcasing Philippines as the most desired lifestyle and sports destination.

Challenge Family, owner of the global triathlon series of long and half distance races, is known worldwide for giving the most iconic and beautiful race locations. This is exemplified with the announcement of the new Challenge CamSur.

“We are honored to welcome Challenge CamSur as part of the Challenge Philippine’s Family of races. Camsur has a rich tradition and legacy in the sport of Philippine triathlons… With the passion and warmth always evident from the people of Camarines Sur supporting our athletes, it’s just amazing,” said David Voth, CEO of Leverage Sports Asia and chairman of Challenge Philippines Race.

“In celebration of a new Challenge race in CamSur and a new title sponsorship from Yellow Cab Pizza, plus it’s the 30th Anniversary of the birthplace of Challenge Family Triathlons in Roth, Germany, we will roll back Challenge Philippine’s race entry prices to US$190,” Voth said.

After registration, all athletes will get the chance to win a year-round season pass to select Challenge Family races including a coveted race kit to Challenge Roth in 2015. The promotion will run for a limited time only. Athletes may register and join through .

“The 2014 Challenge Philippines race course in Bataan was proclaimed by many around the world as being the ‘World’s Toughest Course.’ Our goal for Challenge Camsur is to design and deliver one of the fastest courses in Asia,” Voth said.

“We in the province of CamSur are proud to be part of the Challenge Family Global Series and we are looking forward to host the CamSur Challenge triathlon next year as a banner event of Challenge Philippines,” CamSur Gov. Miguel Luis Villafuerte said. “Being the host of the first major international triathlon event sanctioned by the World Triathlon Corporation in the country in 2009, and this was for three consecutive years until 2011, our contribution to the growth of triathlon in the Philippines is substantive. This has established for us a solid international reputation in terms of hosting world-class triathlon events.”

Villafuerte pointed out that Camsur holds a unique draw when it comes to hosting such international sporting events.

“There is strong government support and we are able to offer a complete and integrated package… To add to all these is the enthusiasm and involvement of the local residents who go out as early as 4 a.m. and line the race routes to cheer for the competitors,” Villfuerte said.

Anna Stroh, event director of Challenge Philippines and Challenge CamSur said: “Giving our athletes an opportunity to compete at highest levels, in a well-organized, safe, and beautiful destinations, is our primary goal.”

Challenge Philippines Triathlon in Subic Bay and Bataan and Challenge CamSur will be held on Feb. 21 and June 14, respectively.
The new title sponsorship with Yellow Cab Co. for Challenge Philippines and Challenge Camsur, with an initial term of 3 years, will begin immediately. The famous pizza chain has been a long-time supporter of triathlon by supporting its own team, Team Yellow Cab, and many sport development programs, including its support of Challenge Philippines in 2014 as an official partner.

“We could not ask for a better partner. Yellow Cab is symbolic of quality, passion, and a positive lifestyle that makes it a perfect fit for the Challenge brand,” Voth said. “Being part of the Challenge Family provides an ideal platform to continue our objectives established over a decade ago, but with a wider reach… I am very delighted to have Yellow Cab on board as a Title Sponsor of the Challenge Brand in Philippines. Having supported Triathlon since 2008, having Yellow Cab as part of the Family is a wonderful match”, Challenge Director Jumbo Tayag said.

“The Challenge Philippines Brand and Yellow Cab share a certain status in the market. Only a few can be a triathlete, but a lot of people are aspiring to be one. Similar to Yellow Cab, customers sees the brand as aspirational, a brand that you want to be associated with,” said Roy Quejada, chief operating officer of Yellow Cab Co.

Yellow Cab Challenge Philippines Official Statements

David Voth (CEO of Leverage Sports Asia and Challenge Philippines Race Chairman):

“We are honored to welcome Challenge CamSur as part of the Challenge Philippine’s Family of races. CamSur has a rich tradition and legacy in the sport of Philippine triathlons… With the passion and warmth always evident from the people of Camarines Sur supporting our athletes, it’s just amazing!”

“The 2014 Challenge Philippines race course in Bataan was proclaimed by many around the world as being the ‘World’s Toughest Course,’ our goal for Challenge CamSur is to design and deliver one of the fastest courses in Asia and the fastest course in Philippines.”

“We could not ask for a better partner. Yellow Cab is symbolic of quality, passion, and a positive lifestyle that makes it a perfect fit for the Challenge brand. The fact that Yellow Cab Pizza Co, is a home grown Pinoy brand with an impeccable national, regional and international reputation and that they will be supporting our Challenge Philippines brand, this makes all of us very proud. We love the sound of Yellow Cab Pizza’s Challenge Philippines and Yellow Cab Pizza’s Challenge CamSur!”

Mr. Jumbo Tayag (Race Committee Director):

“As one of the founders of Tri Clark Tri Team and Hubble Multisport, our key objective from inception was to grow the sport, promote tourism, and encourage adoption of a healthy lifestyle. We have always been involved in the community and charity, which is very similar to the values that Challenge Family espouses. Being part of the Challenge Family provides an ideal platform to continue our objectives established over a decade ago, but with a wider reach. Because the sport has been good to us, we now feel that it’s time to give back. I am very delighted to have Yellow Cab on board as a Title Sponsor of the Challenge Brand in Philippines. Having supported Triathlon since 2008, having Yellow Cab as part of the Family is a wonderful match.”
“A new Race Executive Committee and the Team behind this year’s event are made up of industry veterans who share important core values and have a true commitment to deliver a great race to benefit all competitors.”

Camarines Sur Governor Miguel Luis Villafuerte:

“We in the province of CamSur are proud to be part of the Challenge Family Global Series and we are looking forward to host the CamSur Challenge triathlon next year as a banner event of Challenge Philippines. Being the host of the first major international triathlon event sanctioned by the World Triathlon Corporation in the country in 2009, and this was for three consecutive years until 2011, our contribution to the growth of triathlon in the Philippines is substantive. This has established for us a solid international reputation in terms of hosting world-class triathlon events.”

“There is strong government support and we are able to offer a complete and integrated package – full preparation and security at the race venue and routes, an Olympic village-type set-up at the CamSur Watersports Complex with accommodations as well as leisure, dining, entertainment and exhibition/exposition facilities, the sprawling complex also serving as a hub for the race proper and pre-race and post-race activities. To add to all these is the enthusiasm and involvement of the local residents who go out as early as 4 a.m. and line the race routes to cheer for the competitors.”

Anna Stroh (event director of Challenge Philippines and Challenge CamSur):

“Giving our athletes an opportunity to compete at highest levels, in a well-organized, safe, and beautiful destinations, is our primary goal. By delivering one of the world’s toughest races courses in Bataan and one of the fastest race courses in CamSur, Challenge will truly give triathletes a great race day experience and a race of a life time.”

Mr. Roy Quejada (Chief Operating Officer, Yellow Cab Co.):

“The Challenge Philippines Brand and Yellow Cab share a certain status in the market. Only a few can be a triathlete, but a lot of people are aspiring to be one. Similar to Yellow Cab, customers sees the brand as aspirational, a brand that you want to be associated with. This is the reason why we are one family with the Challenge!”

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Yellow Cab’s Challenge Philippines and Yellow Cab’s Challenge CamSur are part of the Challenge Family series of triathlons, fastest growing Tri Brand in the world and features full and half distance races around the globe, including the world’s largest long distance triathlon, Challenge Roth in Germany. The birthplace of the Challenge Family, Challenge Roth, now celebrating over 30 years, features over 5,500 athletes and 220,000 spectators and home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australasia, Asia and North America have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth. For further information on Challenge Family visit www.challenge-family.com.

For more details visit the Challenge Philippines website at . Get social with the Challenge Philippines Family and get instant access to live coverage of all Challenge Family races on the go.