Good news to all Trek fans! Trek, the largest bicycle brand in the world, breaks new ground and formally opens its in the Philippines with the launch of the first Trek Bicycle Store in the country.
View images of the store launch.
Located at Two Parkade along 30th Avenue in BGC, the full-service bicycle store promises a premium retail experience that showcases Trek’s extensive product lines, while championing the cycling lifestyle. Road, mountain, triathlon, women’s, kids and city bikes are very much well represented in the store, with accessories and apparel to match! Courtesy of course, of Trek’s own Bontrager brand.
What’s cool about the store is that it also has Trek’s Project One customization program, something which we’ve been lusting for when we were browsing the Madone bikes a couple of years back. Project One allows visitors to design their own custom Trek bike.
From paint scheme to parts selection, Project One is the answer for your ultimate Trek dream bike.
The store also offers Trek’s Precision Fit service, a proprietary bike-fit system that measures not just the rider’s dimensions, but also evaluates their efficiency as they pedal on a stationary, computerized bicycle.
Another highlight of the event is the presence of none other than the father of mountain biking, Gary Fisher! Lucky Trek and Gary Fisher bike aficionados took advantage of the opportunity to have their bikes, jerseys, etc signed by the legend himself. We got his autograph too of course!
The Trek Bicycle Store just set a new standard in bicycle retail by providing a fun, welcoming environment that pairs the best bikes with the best service, becoming the hub for Manila’s passionate cycling community.