Specialized Elite Store Opens In Quezon City

US bike brand SPECIALIZED once again opened its doors on a new branch this Thursday, January 17, 2019, and this time located at the bustling district of Maginhawa Street in Quezon City. Located at #189 Maginhawa Street, the roughly 150-square meter space boasts a wide selection of Specialized bikes and gear, dedicated service areas, and its very own Retül Fit Studio.

The newest ELITE STORE was developed in close partnership between SPECIALIZED PHILIPPINES, Gruppo Innovare Corporation, and RPMGG Cycles Corporation. Present during the event were Mr. Mike Roxas, RPMGG Cycles Corporation’s Managing Partner, Mr. Ritchie Santayna, Gruppo Innovare Corporation’s Sales Director, Mr. Hideki Mochizuki, SPECIALIZED’s Managing Director for Asia Hub, and Mr. Gino Albano, SPECIALIZED PHILIPPINES’ Marketing and Commercial Director.
“We’re proud to bring SPECIALIZED to our hometown. All of our partners in RPMGG Cycles Corporation are bike enthusiasts who were born and raised in this city. Our love for Quezon City, its cycling scene and for SPECIALIZED really drove us forward.” said Mr. Roxas.
During the opening, the team presented highlights of the various SPECIALIZED bike products now available at the Quezon City Store. Currently being showcased at the store is the all-new Stumpjumper, the brand’s most versatile trail bike, and the Turbo Levo, an e-mountain bike built to give riders the power to ride more trails. For road enthusiasts, the store also has top-end road bikes such as the S-Works Venge, considered the world’s fastest road bike, and the S-Works Tarmac, the lightest race bike ever made by the brand.
“The Quezon City bike scene welcomes all riders. Whether you’re into challenging trails, or out for an enjoyable ride, there are a lot of fun  biking destinations. That’s why we created a large space that can give cyclists the complete SPECIALIZED experience. We cater to the top three bike categories: E-Bikes, MTB, and Road.” said Mr. Santayana.
The SPECIALIZED Elite Store offers a complete “SPECIALIZED experience” through the store’s full scope of services: expert advice in choosing the best bike, bike test program, bike servicing by trained staff, and the Retül system. Retül is the most techinically advanced bike fitting and product matching technology available in the market. On top of this, the team is gearing up to host community rides in the coming weeks.
“We really want to go out there and spend time with the cycling community in Quezon City. Whether you’re a  skilled rider traiming for Audax, or just trying to get into cycling, we’ll have something organized for you.” said Mr. Roxas.
For more information on the SPECIALIZED ELITE STORE in Quezon City, you may follow them on social media via SPECIALIZED PHILIPPINES Facebook page at



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Dee Bulaclac Correspondent

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