Cyclists from all over the world gathered in the United Kingdom for Prudential RideLondon last weekend from August 3 to 4. The world’s largest cycling festival witnessed 100,000 participants clock in more than three million miles across seven events.
Sponsored by British financial services giant Prudential PLC, the annual festival is composed of a series of events for both amateur cyclists and professionals and culminated in the London-Surrey Classic.
“The race is known for its high-octane categories, but we also maintain a friendly atmosphere that welcomes riders from all walks of life and expertise levels. Cycling is for everyone, whether they are professionals, amateurs, or hobbyists,” shared Prudential PLC Communications Director John Oliver.
Philippine representatives and PRURide PH 2019 ambassadors Gretchen Ho, Kim Atienza, and Zoren Legaspi also joined the 100,000 participants. Collectively, they rode more than three million miles in different events for all ages and abilities.
The Surrey 46 is a 46-mile route perfect for younger and amateur cyclists who want a taste of adrenaline. Meanwhile, families and those who want to enjoy the day on traffic-free roads could participate in the Free Cycle category. Beginners could ride with leaders who can accompany them at a relaxed and easy pace. The category also featured an Inclusive Cycling Hub, where riders with disabilities were able to use adaptive bikes.d
Atienza and Legaspi joined Surrey 100, a 100-mile challenge with the added incentive of raising money for charity. Meanwhile, Ho cycled at the Surrey 46 – a 46-mile ride designed for newer and younger cyclists. Joining Ho were Pru Life UK employees Kahlil Robles, Ryan Benguelo and Nelsi Rabe who cycled with Ho to represent the company.
“We are proud to have a strong contingent of cyclists at this year’s Prudential RideLondon. Their participation in an event of this magnitude shows that we are committed to our We DO Health campaign to promote a healthy lifestyle. We want to show that being active can also be fun, exciting, and easy,” says Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga.
The festival is one of the most anticipated in the field of cycling because of its inclusive nature, welcoming everyone from families to amateurs, professionals, and even those with disabilities.
“Through this important celebration, we hope to inspire more Filipinos to get active by getting on a bicycle,” adds Tumbaga.
To active lifestyle, interest in the sport has grown in the Philippines. Earlier this year, the insurer bolstered its fitness initiative with PRURide PH 2019. Over 2,500 cyclists from across Asia joined the country’s largest festival of its kind, including hobbyists, beginners, and racers.
In a recent survey conducted by Pasig City Government’s City Transport Development & Management Office, 62% of respondents who were non-cyclists have considered biking. Because of this, local governments have started to roll out initiatives to promote cycling as a way to commute among Filipinos. Bike lanes around Manila and neighboring cities like Pasig have increased. Pru Life UK aims to support this growth through its local efforts in promoting the activity.
“As a life insurance company, we show our commitment to promoting healthy living and financial security,” said Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga. “We hope to reach more Filipinos and send a message across that health plays a big role in the quality of our life. And cycling is an affordable, fun, and easy way to achieve this.”
About Pru Life UK
Established in 1996, Pru Life UK is the country’s pioneer of insurance or investment-linked life insurance products and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.