Under Armour Unveils The HOVR Machina

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Looking for the extra edge? Find it at the UA HOVR Machina.

Under Armour (UA) launched its latest cutting edge running shoe, the UA HOVR Machina on March 5, 2020 at the Bonifacio Global City. The event was attended by UA Ambassadors and select media from the sports industry.

The attendees were also able to test the shoe during the event and at the post-event workout organized by UA Coaches.

ABOUT THE SHOE

Whatever distance you’re striving for, no longer would runners be forced to choose between a high-cushion or a lightweight running shoe. The UA HOVR Machina achieves the perfect balance by integrating its patented 2-prong carbon-filled Pebax spring plate which helps runners get up on their toes for faster turnover and snappy transition. The shoe also features UA’s uncaged UA HOVR midsole which features all the benefits of soft HOVR cushioning, without any extra weight.

As icing on the cake, the shoe also equipped with UA’s data-driven coaching system using the UA MapMyRun. The shoe can be digitally connected to allow runners not only to track and analyze their runs, but also to gain unprecedented insight into their running form. The app works seamlessly with the shoe and makes you part of the world’s largest digital health and fitness community with over 270 million users worldwide.

RUN THE ROAD TO TOKYO

Equipped with MapMyRun app tracking, get to put the all-new HOVR Machina to the ultimate test with the upcoming UA Virtual Relay Run: Road to Tokyo. Grab your friends and family, and be part of the running community across Southeast Asia contributing to the total number of KM’s from Singapore to Tokyo.

The best part? You can run both indoors and outdoors and get a finisher medal at the end. Register at to jumpstart your run and know more.

COP IT

The UA HOVR Machina retails for Php 8,595 and is now available at all UA Brand Houses. For more information, visit the UA website at https://www.underarmour.com.ph/.