ASICS Elevates Manila’s Athletic Scene with New Pop-Up Store at SM Mall of Asia

ASICS Unveils Pop-Up Store at SM Mall of Asia: A New Destination for Athletes

Manila’s bustling sports and fitness landscape has just been enhanced with the introduction of ASICS’ new pop-up store at the SM Mall of Asia. This innovative retail space, nestled on the ground floor of the North Entertainment Mall, spans 60 square meters and is a treasure trove for athletes and fitness enthusiasts alike, offering a wide array of footwear, apparel, and accessories. The store’s design emphasizes simplicity and functionality, mirroring ASICS’ commitment to clarity in both form and function, making it a beacon for those seeking the latest in performance run, core performance sports, and SportStyle categories.

The opening of this pop-up store marks a significant milestone for ASICS in the Philippines, reflecting the brand’s growth and its deepening connection with the local community. Gabriel Yap, Senior Regional Marketing Director of ASICS SEA, highlighted the Philippines as a crucial market for the brand, celebrating the loyalty and trust it has garnered. This initiative is not just about expanding ASICS’ footprint but about bringing its latest innovations closer to Filipino athletes, including the NOVABLAST™ 4 and GEL-NIMBUS™ 26 running shoes, as well as a range of SportStyle collections like the GT-2160™ and GEL-TERRAIN™.

ASICS isn’t just stopping at offering new products; it’s also making strides in sustainability by incorporating eco-friendly practices and materials into the store’s design, aligning with its commitment to a greener future. This pop-up store is a precursor to an even more significant event – the opening of one of the largest ASICS stores in the Philippines in September 2024, promising an unparalleled shopping experience with an extensive collection of the latest ASICS offerings.

Stay updated on ASICS Philippines by following their official website and social media channels, and get ready to elevate your fitness journey with their cutting-edge products and sustainable initiatives.

For more thrilling updates and the latest in multisport news, keep it locked on – Your Multisport Source.


comments Team

A triathlete making a comeback and a true blue Scorpio. That sums it up quite nicely :)

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